Where people go says a lot about what they want. Geofencing and Device ID use location to find your best prospects: people who’ve been to a competitor, attended an event, or visited the kinds of places your customers go. Then we serve them your ads on their phones, computers, and even their TVs. It’s one of the most precise ways to reach people who’ve already shown real-world interest.
Reach People Based on Where They Go
Geofencing draws a virtual boundary around a location, like a competitor’s store, a trade show, a stadium, or your own business. People inside that boundary can see your ads while they’re there and for days afterward. Device ID goes a step further by looking back in time. We build an audience from devices seen at specific places in the past, then reach those same people wherever they browse, scroll, or stream. With household extension, we can reach the other devices in their home too.
Because this is all about real places, it’s also one of the most measurable forms of advertising. Foot traffic attribution shows how many people who saw your ads later walked through your doors, so you can connect your ad spend to actual visits. Pair it with Display, Facebook and Instagram, or Addressable Streaming TV, and the same audience sees you on every screen.
Every campaign starts with a custom audience built around your goals, and your live dashboard shows impressions, clicks, and store visits as they happen. Whether you want to win over a competitor’s customers, follow up after a big event, or bring past visitors back, we’ll build the map, the audience, and the plan.
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