Some industries can’t advertise on most of the web. Cannabis, CBD, and other age-restricted businesses are routinely blocked by the major ad platforms. That leaves them with fewer ways to reach customers who are ready to buy. Our Alt Network changes that. It’s a group of websites and apps that have chosen to show ads from these industries, so your business can run display campaigns across the web with confidence.
Reach the Right Audience, the Right Way
Every Alt Network campaign is built with compliance in mind. We only show your ads in areas where your product is legal, and we use data to filter your audience to adults 21 and older. These protections meet minimum state requirements. You’re still responsible for knowing the state and local laws where you operate, and we’ll work with you to build a campaign that stays within them.
This kind of advertising works differently from a typical display campaign. Fewer sites accept restricted-category ads, and sites can leave the network at any time, so delivery can rise and fall from week to week. Our team is always adding new sites to the network. We also optimize across every source to get the most from your budget, and we report everything in one place. You can check your results in your own Google Analytics too, because we add tracking links (UTM tags) to your landing pages.
Creative matters even more in this space. We recommend clean, simple ads without plants, leaves, or product paraphernalia, so your ads qualify for as many placements as possible. If a site flags an ad during your campaign, we’ll help you adjust it quickly to keep it running. Ready to reach customers other platforms won’t let you reach? Let’s build your Alt Network campaign.
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