An auto dealership wanted to grow on both sides of the business: more new car sales and more service appointments. This auto dealership advertising case study shows how Programmatic Display and Device ID geofencing delivered 41 vehicles sold, 192 service appointments, and an 11X return in just two months.
The Challenge
Car shoppers and service customers have plenty of options, and many are already visiting competitors. The dealership needed to reach people at the right moment, with the right message, and see which ads actually turned into sales and service visits.
We built a two-month campaign that reached the right shoppers and proved the results:
• Device ID geofencing reached people based on where they’d been, including priority neighborhoods, competitor dealerships, and other locations that signaled they were in the market.
• Programmatic Display ran multiple ad versions featuring different vehicle brands and service offers, so each shopper saw a message that matched their needs.
• CRM matchback reporting connected the people who saw the ads to the dealership’s sales and service records, showing exactly what the campaign delivered.
In just two months, the campaign delivered:
• 41 vehicles sold
• 192 service appointments booked
• $91,600 in sales
• 11X return on investment
Because every result was matched back to the dealership’s own customer records, the client could see exactly how the campaign drove both showroom sales and service bay traffic.
CRM matchback reporting is available for an additional cost, based on audience size.