A fitness club with 10 locations across three markets wanted more new members, and a clear answer to a simple question: is our email marketing actually working? This email marketing for gyms case study shows how in-market email and matchback reporting delivered 642 new members and a 7.5X return in just two months.
The Challenge
The club was already sending email through another provider, but couldn’t see which emails turned into memberships. Without that data, they had no way to know their real return. So they put us to the test, running our campaign side by side with their current provider.
We built a two-month email campaign designed to bring in new members and prove the results:
• In-Market Email reached people in the cities and ZIP codes around each location who were actively shopping for a gym.
• Email Redeploys sent a second message to engaged audiences, giving them another reason to join.
• Matchback Reporting matched the people we emailed against the club’s new member list, showing exactly how many emails turned into memberships.
In just two months, the campaign delivered:
• 642 new memberships, matched directly to the emails
• 7.5X return on investment, or 22.5X when factoring in lifetime customer value
• 20% open rate
• 3% click-through rate
Open and click-through rates matched or beat the club’s previous provider. More importantly, the club could finally see transparent performance data showing exactly what their email investment delivered.