A family-run specialty grocery store was moving to a new, larger location with a deli, bakery, butcher shop, catering, and carry-out. They needed the grand opening to bring in new customers, not just regulars. This grocery store marketing case study shows how a full-funnel launch campaign paid for itself in just six days.
The Challenge
A new location is a big investment. The store needed to reach shoppers who had never visited, attract new demographic groups, and stand out from direct competitors, all while building excitement for the move in its first month.
We built a full-funnel launch campaign where every channel had a job:
• Programmatic Display built awareness of the new location across the county.
• Facebook & Instagram reached local shoppers in their feeds and drove them to the website.
• Device ID targeted nearby shoppers’ mobile devices and measured who walked through the door.
• Local SEO made the new store easy to find on Google and Maps.
In the first month alone, the launch campaign delivered:
• 3,389 website visitors from Facebook, with a 6.47% click-through rate (the Facebook average is about 0.9%)
• 576 website visitors from Display and Device ID, with a 0.24% click-through rate, about triple the national average
• 88 store visits from 46 unique shoppers, tracked with Device ID
• 34 shares and 29 comments on Facebook posts
“The sales we had from our first month of opening have surpassed my expectations. I expected a return on my investment within six months, but I got it in six days!”
Grocery store owner